BRUSSELS — Brussels has served the world’s leading artificial intelligence companies with a tricky summer dilemma. OpenAI, Google, Meta and others must decide in the coming days and weeks whether to sign up to a voluntary set of rules that will ensure they comply with the bloc’s stringent AI laws — or refuse to sign and face closer scrutiny from the European Commission.
Amid live concerns about the negative impacts of generative AI models such as Grok or ChatGPT, the Commission on Thursday took its latest step to limit those risks by publishing a voluntary set of rules instructing companies on how to comply with new EU law.
The final guidance handed clear wins to European Parliament lawmakers and civil society groups that had sought a strong set of rules, even after companies such as Meta and Google had lambasted previous iterations of the text and tried to get it watered down.
That puts companies in a tough spot.
New EU laws will require them to document the data used to train their models and address the most serious AI risks as of Aug. 2.
They must decide whether to use guidance developed by academic experts under the watch of the Commission to meet these requirements, or get ready to convince the Commission they comply in other ways.
Companies that sign up for the rules will “benefit from more legal certainty and reduced administrative burden,” Commission spokesperson Thomas Regnier told reporters on Thursday.
French AI company Mistral on Thursday became the first to announce it would sign on the dotted line.
Amid live concerns about the negative impacts of generative AI models such as Grok or ChatGPT, the Commission on Thursday took its latest step to limit those risks by publishing a voluntary set of rules instructing companies on how to comply with new EU law.
The final guidance handed clear wins to European Parliament lawmakers and civil society groups that had sought a strong set of rules, even after companies such as Meta and Google had lambasted previous iterations of the text and tried to get it watered down.
That puts companies in a tough spot.
New EU laws will require them to document the data used to train their models and address the most serious AI risks as of Aug. 2.
They must decide whether to use guidance developed by academic experts under the watch of the Commission to meet these requirements, or get ready to convince the Commission they comply in other ways.
Companies that sign up for the rules will “benefit from more legal certainty and reduced administrative burden,” Commission spokesperson Thomas Regnier told reporters on Thursday.
French AI company Mistral on Thursday became the first to announce it would sign on the dotted line.
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