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Volkswagen Developing Low-Cost, China-Only Platform To Fight Local Rivals
Volkswagen was the first Western carmaker to set up shop in China and that move paid dividends for decades. But suddenly VW is on the backfoot having lost market share to increasingly competitive Chinese brands and is desperate to lower its costs.
One of the ways it will do that is by developing a new EV architecture that will be built in China specifically for the Chinese market. Called the A Main Platform, it’s related to the MEB we’re all familiar with through cars like the ID.3, ID.4, ID.Buzz and many other EVs from VW’s sister brands. But it will be optimized to suit Chinese buyers’ preferences in terms of battery and motor specs.
The company’s China boss, Ralf Brandstaetter, told Reuters that VW will develop four models priced between ¥140,000 ($19,500) and ¥170,000 ($23,800) on the new platform, production being handled by the firm’s joint ventures with SAIC and FAW.
One of the ways it will do that is by developing a new EV architecture that will be built in China specifically for the Chinese market. Called the A Main Platform, it’s related to the MEB we’re all familiar with through cars like the ID.3, ID.4, ID.Buzz and many other EVs from VW’s sister brands. But it will be optimized to suit Chinese buyers’ preferences in terms of battery and motor specs.
The company’s China boss, Ralf Brandstaetter, told Reuters that VW will develop four models priced between ¥140,000 ($19,500) and ¥170,000 ($23,800) on the new platform, production being handled by the firm’s joint ventures with SAIC and FAW.
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